---
title: M Blog
description: Align your marketing to your business goals. Data-based, strategic marketing thinking designed around what matters most for your business.
---

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# The M Blog

Case studies, thoughts, and how-tos to help you align your marketing to your business goals.

[![](https://m-consulting.ca/hubfs/Image_fx%20-%202025-08-27T142353.641.jpg)](https://m-consulting.ca/blog/connecting-marketing-to-founder-led-sales)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Connecting Marketing to Founder-Led Sales](https://m-consulting.ca/blog/connecting-marketing-to-founder-led-sales)

 October 27, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20-%202025-08-27T135330.646.jpg)](https://m-consulting.ca/blog/how-to-develop-your-ideal-customer-profile)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Develop Your Ideal Customer Profile](https://m-consulting.ca/blog/how-to-develop-your-ideal-customer-profile)

 September 15, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(93).jpg)](https://m-consulting.ca/blog/translate-your-product-features-into-customer-benefits-that-sell)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [Translate Your Product Features into Customer Benefits That Sell](https://m-consulting.ca/blog/translate-your-product-features-into-customer-benefits-that-sell)

 August 25, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(78).jpg)](https://m-consulting.ca/blog/how-to-build-your-first-marketing-budget)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Build Your First Marketing Budget](https://m-consulting.ca/blog/how-to-build-your-first-marketing-budget)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(59)%20cropped.jpg)](https://m-consulting.ca/blog/7-frameworks-to-help-you-develop-your-brand-positioning)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [7 Frameworks To Help You Develop Your Brand Positioning](https://m-consulting.ca/blog/7-frameworks-to-help-you-develop-your-brand-positioning)

 June 6, 2025

[![](https://m-consulting.ca/hubfs/Football%20Coach.jpg)](https://m-consulting.ca/blog/how-to-brief-your-marketing-consultant-or-agency)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Brief your Marketing Consultant or Agency](https://m-consulting.ca/blog/how-to-brief-your-marketing-consultant-or-agency)

 May 5, 2025

[![](https://m-consulting.ca/hubfs/The-Deadliest-Highway-Stretches-in-Florida.jpg)](https://m-consulting.ca/blog/marketing-to-audiences-who-arent-in-the-usual-channels)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [Marketing to Audiences Who Aren’t in the Usual Channels](https://m-consulting.ca/blog/marketing-to-audiences-who-arent-in-the-usual-channels)

 April 14, 2025

[![](https://m-consulting.ca/hubfs/shutterstock_2304125491.jpg)](https://m-consulting.ca/blog/how-a-fractional-cmo-can-help-your-small-business)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [How a Fractional CMO Can Help Your Small Business](https://m-consulting.ca/blog/how-a-fractional-cmo-can-help-your-small-business)

 March 5, 2025

[![](https://m-consulting.ca/hubfs/shutterstock_2428919799.jpg)](https://m-consulting.ca/blog/how-to-choose-the-right-marketing-support-for-your-business)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Choose the Right Marketing Support for Your Business](https://m-consulting.ca/blog/how-to-choose-the-right-marketing-support-for-your-business)

 October 10, 2024

[![](https://m-consulting.ca/hubfs/How%20To%20Develop%20Your%20Marketing%20Plan%20-%20Feature%20Image%20(cropped).jpg)](https://m-consulting.ca/blog/how-to-develop-your-marketing-communications-plan)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Develop Your Marketing Communications Plan](https://m-consulting.ca/blog/how-to-develop-your-marketing-communications-plan)

 July 18, 2024

[![](https://m-consulting.ca/hubfs/Brand%20Strategy%20-%20Feature%20Image%20(cropped).jpg)](https://m-consulting.ca/blog/how-to-establish-your-brand-strategy)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Establish Your Brand Strategy](https://m-consulting.ca/blog/how-to-establish-your-brand-strategy)

 May 16, 2024

[![](https://m-consulting.ca/hubfs/Build%20Alignment%20-%20Feature%20Image.jpg)](https://m-consulting.ca/blog/build-marketing-alignment-within-your-organization)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Build Marketing Alignment Within Your Organization](https://m-consulting.ca/blog/build-marketing-alignment-within-your-organization)

 March 13, 2024

[![](https://m-consulting.ca/hubfs/Marketing%20Strategy%20-%20Feature%20Image.jpg)](https://m-consulting.ca/blog/marketing-strategy-aligns-your-marketing-to-your-business-goals)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Marketing Strategy Aligns Your Marketing to Your Business Goals](https://m-consulting.ca/blog/marketing-strategy-aligns-your-marketing-to-your-business-goals)

 January 7, 2024

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Main%20Article%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing](https://m-consulting.ca/blog/how-to-audit-your-marketing)

 December 21, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Tactics%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-tactics)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Tactics](https://m-consulting.ca/blog/how-to-audit-your-marketing-tactics)

 December 20, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Strategy%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-strategy)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Strategy](https://m-consulting.ca/blog/how-to-audit-your-marketing-strategy)

 December 20, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Brand%20Strategy%20Feature%20Image-2.png)](https://m-consulting.ca/blog/how-to-audit-your-brand-strategy)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Brand Strategy](https://m-consulting.ca/blog/how-to-audit-your-brand-strategy)

 December 20, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Process%20Feature%20Image%20-%20Cropped.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-process)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Process](https://m-consulting.ca/blog/how-to-audit-your-marketing-process)

 December 20, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Financials%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-financials)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Financials](https://m-consulting.ca/blog/how-to-audit-your-marketing-financials)

 December 20, 2023

[![](https://m-consulting.ca/hubfs/COYF%20Case%20Study%20-%20%20Feature%20Image.jpg)](https://m-consulting.ca/blog/flipping-the-narrative-on-coyfs-target-audience)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [Flipping the Narrative on COYF’s Target Audience](https://m-consulting.ca/blog/flipping-the-narrative-on-coyfs-target-audience)

 November 5, 2023

[![](https://m-consulting.ca/hubfs/Marketing%20Analytics%20Dashboard%20on%20Laptop%20v2.png)](https://m-consulting.ca/blog/get-out-of-marketing-silos-to-understand-your-marketing-performance)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Get Out of Measurement Silos to Understand Your Marketing Performance](https://m-consulting.ca/blog/get-out-of-marketing-silos-to-understand-your-marketing-performance)

 August 16, 2023

[![](https://m-consulting.ca/hubfs/Botaneco%20Case%20Study%20-%20Canola%20Feature%20Image%20-%20Edited.jpg)](https://m-consulting.ca/blog/the-right-ingredients-for-botanecos-corporate-brand)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [The Right Ingredients for Botaneco’s Corporate Brand](https://m-consulting.ca/blog/the-right-ingredients-for-botanecos-corporate-brand)

 March 23, 2023

[![](https://m-consulting.ca/hubfs/5-design-thinking-steps-1.jpg)](https://m-consulting.ca/blog/design-thinking)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Use Design Thinking to Improve Your Marketing Strategy](https://m-consulting.ca/blog/design-thinking)

 September 9, 2022

[![](https://m-consulting.ca/hubfs/Sylvester%20Case%20Study%20-%20Tably%20Feature%20Image.jpg)](https://m-consulting.ca/blog/gaining-traction-for-cat-care-with-sylvester.ai)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [Gaining Traction for Cat Care with Sylvester.ai](https://m-consulting.ca/blog/gaining-traction-for-cat-care-with-sylvester.ai)

 July 25, 2022

[![](https://m-consulting.ca/hubfs/Image_fx%20-%202025-08-27T142353.641.jpg)](https://m-consulting.ca/blog/connecting-marketing-to-founder-led-sales)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Connecting Marketing to Founder-Led Sales](https://m-consulting.ca/blog/connecting-marketing-to-founder-led-sales)

 October 27, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20-%202025-08-27T135330.646.jpg)](https://m-consulting.ca/blog/how-to-develop-your-ideal-customer-profile)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Develop Your Ideal Customer Profile](https://m-consulting.ca/blog/how-to-develop-your-ideal-customer-profile)

 September 15, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(93).jpg)](https://m-consulting.ca/blog/translate-your-product-features-into-customer-benefits-that-sell)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [Translate Your Product Features into Customer Benefits That Sell](https://m-consulting.ca/blog/translate-your-product-features-into-customer-benefits-that-sell)

 August 25, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(78).jpg)](https://m-consulting.ca/blog/how-to-build-your-first-marketing-budget)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Build Your First Marketing Budget](https://m-consulting.ca/blog/how-to-build-your-first-marketing-budget)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Image_fx%20(59)%20cropped.jpg)](https://m-consulting.ca/blog/7-frameworks-to-help-you-develop-your-brand-positioning)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [7 Frameworks To Help You Develop Your Brand Positioning](https://m-consulting.ca/blog/7-frameworks-to-help-you-develop-your-brand-positioning)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Football%20Coach.jpg)](https://m-consulting.ca/blog/how-to-brief-your-marketing-consultant-or-agency)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How to Brief your Marketing Consultant or Agency](https://m-consulting.ca/blog/how-to-brief-your-marketing-consultant-or-agency)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/The-Deadliest-Highway-Stretches-in-Florida.jpg)](https://m-consulting.ca/blog/marketing-to-audiences-who-arent-in-the-usual-channels)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [Marketing to Audiences Who Aren’t in the Usual Channels](https://m-consulting.ca/blog/marketing-to-audiences-who-arent-in-the-usual-channels)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/shutterstock_2304125491.jpg)](https://m-consulting.ca/blog/how-a-fractional-cmo-can-help-your-small-business)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [How a Fractional CMO Can Help Your Small Business](https://m-consulting.ca/blog/how-a-fractional-cmo-can-help-your-small-business)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/shutterstock_2428919799.jpg)](https://m-consulting.ca/blog/how-to-choose-the-right-marketing-support-for-your-business)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Choose the Right Marketing Support for Your Business](https://m-consulting.ca/blog/how-to-choose-the-right-marketing-support-for-your-business)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/How%20To%20Develop%20Your%20Marketing%20Plan%20-%20Feature%20Image%20(cropped).jpg)](https://m-consulting.ca/blog/how-to-develop-your-marketing-communications-plan)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Develop Your Marketing Communications Plan](https://m-consulting.ca/blog/how-to-develop-your-marketing-communications-plan)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Brand%20Strategy%20-%20Feature%20Image%20(cropped).jpg)](https://m-consulting.ca/blog/how-to-establish-your-brand-strategy)

[How To](https://m-consulting.ca/blog/tag/how-to)

### [How To Establish Your Brand Strategy](https://m-consulting.ca/blog/how-to-establish-your-brand-strategy)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Build%20Alignment%20-%20Feature%20Image.jpg)](https://m-consulting.ca/blog/build-marketing-alignment-within-your-organization)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Build Marketing Alignment Within Your Organization](https://m-consulting.ca/blog/build-marketing-alignment-within-your-organization)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Strategy%20-%20Feature%20Image.jpg)](https://m-consulting.ca/blog/marketing-strategy-aligns-your-marketing-to-your-business-goals)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Marketing Strategy Aligns Your Marketing to Your Business Goals](https://m-consulting.ca/blog/marketing-strategy-aligns-your-marketing-to-your-business-goals)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Main%20Article%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing](https://m-consulting.ca/blog/how-to-audit-your-marketing)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Tactics%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-tactics)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Tactics](https://m-consulting.ca/blog/how-to-audit-your-marketing-tactics)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Strategy%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-strategy)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Strategy](https://m-consulting.ca/blog/how-to-audit-your-marketing-strategy)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Brand%20Strategy%20Feature%20Image-2.png)](https://m-consulting.ca/blog/how-to-audit-your-brand-strategy)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Brand Strategy](https://m-consulting.ca/blog/how-to-audit-your-brand-strategy)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Process%20Feature%20Image%20-%20Cropped.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-process)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Process](https://m-consulting.ca/blog/how-to-audit-your-marketing-process)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Audit%20-%20Marketing%20Financials%20Feature%20Image.jpg)](https://m-consulting.ca/blog/how-to-audit-your-marketing-financials)

[Audit Your Marketing Series](https://m-consulting.ca/blog/tag/audit-your-marketing-series)

### [How To Audit Your Marketing Financials](https://m-consulting.ca/blog/how-to-audit-your-marketing-financials)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/COYF%20Case%20Study%20-%20%20Feature%20Image.jpg)](https://m-consulting.ca/blog/flipping-the-narrative-on-coyfs-target-audience)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [Flipping the Narrative on COYF’s Target Audience](https://m-consulting.ca/blog/flipping-the-narrative-on-coyfs-target-audience)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Marketing%20Analytics%20Dashboard%20on%20Laptop%20v2.png)](https://m-consulting.ca/blog/get-out-of-marketing-silos-to-understand-your-marketing-performance)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Get Out of Measurement Silos to Understand Your Marketing Performance](https://m-consulting.ca/blog/get-out-of-marketing-silos-to-understand-your-marketing-performance)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Botaneco%20Case%20Study%20-%20Canola%20Feature%20Image%20-%20Edited.jpg)](https://m-consulting.ca/blog/the-right-ingredients-for-botanecos-corporate-brand)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [The Right Ingredients for Botaneco’s Corporate Brand](https://m-consulting.ca/blog/the-right-ingredients-for-botanecos-corporate-brand)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/5-design-thinking-steps-1.jpg)](https://m-consulting.ca/blog/design-thinking)

[Thoughts](https://m-consulting.ca/blog/tag/thoughts)

### [Use Design Thinking to Improve Your Marketing Strategy](https://m-consulting.ca/blog/design-thinking)

 July 18, 2025

[![](https://m-consulting.ca/hubfs/Sylvester%20Case%20Study%20-%20Tably%20Feature%20Image.jpg)](https://m-consulting.ca/blog/gaining-traction-for-cat-care-with-sylvester.ai)

[Case Study](https://m-consulting.ca/blog/tag/case-study)

### [Gaining Traction for Cat Care with Sylvester.ai](https://m-consulting.ca/blog/gaining-traction-for-cat-care-with-sylvester.ai)

 July 18, 2025

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