Align your marketing to your business goals.
Focus your marketing efforts where it matters to grow your business, support your team, and get results.
Marketing your business doesn't have to be complicated.
Whether you're trying to grow your business, want to make your marketing more efficient, or want expert, reliable support to lead and manage your marketing efforts, let's make your marketing work better for your business.
With my customized marketing strategy and management services, you get the marketing expertise you need, when and how you need it.
Expert marketing support that fits your business.
With 20 years' experience in marketing planning, leadership, and execution, I offer part-time and project-based marketing strategy and management that helps my clients achieve their business goals.
Whether you need help figuring out your marketing strategy, building your marketing plan, or managing your marketing projects and team, I work with you to provide the marketing expertise and leadership you need.
Want to know more about me and my marketing approach?
Strategic marketing support aligned to your goals.
Define marketing strategy
Develop marketplace understanding including competitive and market forces
Define target audiences and identify ideal customer profiles and journeys
Establish market positioning and key messaging
Build outcome-based marketing plans
Set marketing priorities and develop overarching marketing approach
Select best-fit marketing channels and tactics at each stage of the buyer journey
Define marketing KPIs and targets for success
Lead & manage marketing execution
Oversee implementation & ongoing optimization of marketing activities
Manage, grow, and mentor your company's marketing team
Collaborate to build marketing alignment within your organization
"Carla is amongst the best and brightest strategic marketers I have ever worked with. She brings a systems approach to ensure clients' outcomes are efficiently achieved."
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