Skip to content

Align your marketing to your business goals.

Focus your marketing efforts where it matters to grow your business, support your team, and get results.

 
 
Want FREE no obligation, expert help with your toughest marketing problems?
M Website Header Image
Maze Graphic

Marketing your business doesn't have to be complicated.

Whether you're trying to grow your business, want to make your marketing more efficient, or want expert, reliable support to lead and manage your marketing efforts, let's make your marketing work better for your business.

With my customized marketing strategy and management services, you get the marketing expertise you need, when and how you need it.

Expert marketing support that fits your business.

With 20 years' experience in marketing planning, leadership, and execution, I offer part-time and project-based marketing strategy and management that helps my clients achieve their business goals.

Whether you need help figuring out your marketing strategy, building your marketing plan, or managing your marketing projects and team, I work with you to provide the marketing expertise and leadership you need.

 

 Want to know more about me and my marketing approach? 

Carla Website Image 2024

Strategic marketing support aligned to your goals.

Define marketing strategy

Develop marketplace understanding including competitive and market forces

Define target audiences and identify ideal customer profiles and journeys

Establish market positioning and key messaging

Build outcome-based marketing plans

Set marketing priorities and develop overarching marketing approach

Select best-fit marketing channels and tactics at each stage of the buyer journey

Define marketing KPIs and targets for success 

Lead & manage marketing execution

Oversee implementation & ongoing optimization of marketing activities

Manage, grow, and mentor your company's marketing team

Collaborate to build marketing alignment within your organization

"Carla is amongst the best and brightest strategic marketers I have ever worked with. She brings a systems approach to ensure clients' outcomes are efficiently achieved."

Darcy Pawlik, Chief Operating Officer, WS

THE M BLOG

Recent Blog Posts