I help B2B startups and small businesses make their marketing work better.
In my 20 years in the marketing industry, business owners and leaders have always cared about one thing: Is the marketing I’m doing working for my business?
From my early days as a marketing one-man-band at an industrial safety company, to managing international, cross-functional teams at a major ad agency, to spearheading the creation of a strategy and analytics division at my last agency, my passion has always been to make sure my clients’ marketing work… works.
I bring that single-minded focus to my clients with marketing strategy and leadership that delivers meaningful results for their business.
Marketing that works.
Whatever your specific marketing requirements are, I bring an outcome-based approach to provide the marketing expertise and leadership you need.
- I use marketing audits and analysis to understand your current marketing activities, what’s working, and what’s not so we can prioritize and optimize your marketing efforts.
- Then, I work with you and your team to develop measurable, actionable marketing strategies and plans that are aligned to your audience and business.
- And finally, I provide marketing management and leadership to make sure your marketing program delivers the results you need.
Want to know more about my past marketing work, keep up with my most recent updates, or just say hi?
"Under Carla's leadership, the team became more cohesive, motivated, and focused on achieving both individual and collective success."
FREE one-hour marketing strategy session
Not sure what kind of marketing help you need? Just have one tough marketing problem and want someone to talk it through with you? Or, maybe you just want to see if you like working with me before you think about hiring me for anything?
Book me for a 100% free, no obligation, no pressure one-hour marketing strategy session!
Don't worry, this is not a consultation or a sales call. It's just a one-hour session to talk about any marketing issues you're having, offer my advice and expertise, and help you focus your marketing efforts on what matters to your business.
Please note, there is a limit of one strategy session per organization. If you love the conversation and want me to help with more of your marketing needs, let's talk about a contract marketing strategy project or ongoing fractional marketing engagement.
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